Sunday, July 13, 2014


Religion is passé, writing a management text is how to make money from bollocks these days. John Naughton tells us what to do:
It's a pernicious genre based on one simple principle: the "idea" must be big enough to seem profound, but it mustn't be so profound that it cannot be memorised by halfwits and used in PowerPoint presentations.
Spot on.

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