Third Way guru Anthony Giddens takes on the Madeleine Bunting role in despairing over modern life in the Guardian. His target is addictive behaviour, which, apparently, "always starts with pleasure" and develops because, "We are freer now than 40 years ago to decide how to live our lives". So how do we deal with it; abolish pleasure and freedom? Not quite, but close:
Whenever individuals' behaviour is controlled by habits that they should control, we are at the fulcrum of the relationship between domination and freedom. Government has been reluctant to intrude, but now it must.
He reckons the solution is "to orient-policy towards self-esteem". I look forward to receiving my self-esteem targets; until then I shall indulge in my addictive behaviour, like reading the Guardian, and wondering why.